Clever Bastards
February 2008
- HTML/CSS
- Website Automation
- Brand Development
- Graphic Design
- Flash Development
- CMS Software
- E-Commerce
- Email Marketing
This project started with nothing more than an idea, and from that we
worked with the company's founder to develop the 'Clever Bastards'
brand and build a fun, interactive site. The concept is to showcase the
art and design products that have been created by clever New
Zealanders. The site focuses as much on the makers as it does the
products, so it is quite different from the standard online shop, which
is far more dry and utilitarian in how content is presented.
One aspect of this we are particularly proud of is the way we developed a series of visual elements to portray the makers and the products that are for sale. We used silhouettes of individuals, rather than just using names or photos, to create a sense of intrigue. For the products we created a series of category icons to depict the type of work.
Other features include an interactive Flash map of New Zealand, showing the location of the makers, and a "visual site map" where users can explore what is on the site in a visual way, rather than reading a list of names.
www.cleverbastards.co.nz
One aspect of this we are particularly proud of is the way we developed a series of visual elements to portray the makers and the products that are for sale. We used silhouettes of individuals, rather than just using names or photos, to create a sense of intrigue. For the products we created a series of category icons to depict the type of work.
Other features include an interactive Flash map of New Zealand, showing the location of the makers, and a "visual site map" where users can explore what is on the site in a visual way, rather than reading a list of names.
www.cleverbastards.co.nz
