Domain Road Vineyard wines were a relatively new brand when they approached us for a website. Whilst wanting to emulate the freshness and excitement associated with a new brand we also wanted to ensure that the site design maintained a strong connection to the traditions of quality wine making and Domain Road’s relationship to the Central Otago ‘brand’. The colour palette compliments the beautiful scenic and winery imagery, whilst also offering a minimalist but professional feel to the site that does not compete with the site content.
Whilst the site offers full e-commerce capabilities for wine purchase, the focus is to deliver a strong message about the quality of wine produced.
www.domainroad.co.nz