Are you a clever bastard?
09 May 08
We like to think we are, having recently launched two very exciting new sites for the creative sector:www.cleverbastards.co.nz and www.filmauckland.com.
Cleverbastards.co.nz began as an idea to showcase and sell products produced by exceptionally clever New Zealanders. Gravitate took a key support role in developing the Clever Bastards brand, then designed and built a site worthy of the artists it represents. We focused on making the site engaging and fun to explore, with a creative but intuitive approach to navigation. All products can be purchased online, making it an important new resource for anyone interested in acquiring New Zealand art and design.
The focus of the Film Auckland site is to promote Auckland as film-making destination to directors and producers around the world. To navigate the site, the visitor first selects the film industry sector that is relevant to their role, and all content is then tailored to meet their requirements. The site has a strong visual aesthetic incorporating smooth video and sound content crucial to the nature of the industry.
