We love a challenge and when Paul Kayser brought the Clever Bastards concept to us, that’s exactly what we got. The project required considerable expertise across a range of fields: marketing, brand development, graphic design, user-interface design, web technology and e-commerce.
The goal with Clever Bastards was never to build a regular online shop. Paul wanted much more than that. We had to offer site visitors an exciting and stimulating experience where they could see inside the world of some of New Zealand’s most talented artists and makers. Then once inspired, there would be the opportunity to purchase an object of beauty – something that perhaps couldn’t be found anywhere else on the planet.
The Clever Bastards website has generated a torrent of great feedback. People love the site and they love what it has to offer. Now that it has been up and running for a year, we have no intention of just leaving it be. We are always looking at innovative new ways to generate traffic, generate sales conversions and make Paul’s business a success.
Like most of the projects we work on, this job is about great people and creative and successful partnerships. It’s why we work in this industry and it’s what we love.